Tag : oem manufacturing

OEM concept blurred background 3d render illustration

Benefits of Working with an Original Equipment Manufacturer (OEM)

Original equipment manufacturers (OEM) parts make a difference and that variation is amplified in precision machining. The benefits of OEM parts are important and will make a difference in any industry, some are just more pronounced than others. To make this case obvious, we should begin by looking at the difference OEM parts make in general.

The OEM Difference

From quality, fit, and time, there are many benefits to working with an OEM, regardless of what industry you work in. The difference is evident right from the start, from the moment you order your first part…

The Right Parts Faster

When ordering from an OEM, the time it takes to find a part is generally quicker because so many other variables have been eliminated and part identification is that much easier for the clerk. This also means it takes less time for the warehouse or stockroom to locate and pull the part. On the shipping end, an OEM will generally always be able to have the part packaged, labeled and shipped faster than a broker or distributor. That is in large part due to the aforementioned factors and the elimination of needing to order a part from a supplier because the OEM is the supplier. 

The Right Fit

Nobody should knock the concept or use of “universal” parts, they can and do serve a very important purpose in many different sectors. It isn’t that universal parts don’t work, they do. The question is, do they work best? This isn’t an issue of aesthetics and function. This is a matter of performance, efficiency, durability, and money. The right parts are the parts that were made to fit, specifically designed for a machine, motor, component or part. We don’t have to look far to find out why OEM parts are the best option, the reason is quality. OEM manufacturing affords customers parts that perform better because of the advantages of having the original part design. That performance is often recognized in efficiency as the right parts promote the best possible operation of the tool or machine the part is for and the better the part works the more durable it will be. This all eventually results in savings, from lower production costs to increased profitability because of parts that help motors and systems run precisely as they were designed and built to.

OEM Quality

Original equipment manufacturers are putting their name on every part. They work directly with their customers and they have the original design, plan, and blueprint for their parts. All of that adds up to simply being able to produce the highest quality parts possible and more than a few reasons to do so. OEMs depend on keeping their customers satisfied and their parts working properly because that is their business and the business relationship depends on being able to deliver. The robotics, medical, electrical and aerospace industries are just a few of the fields that rely on quality parts that do more than work but work exactly how they were designed to work. That is the quality difference and this is where quality and precision machining go hand in hand.

OEM in Precision Machining

The best technology and software, the most advanced CNC, Lathe or machining tools and even the highest quality materials aren’t enough to deliver the finest in precision machining. It doesn’t matter how smart your system is or if you are working with plastic, stainless steel, carbon steel, aluminum or brass. Getting the best results won’t happen without the most talented machinists who know how to utilize today’s technology. It is this mix of talent, that kind of technology and the best machining equipment that set OEM parts apart.

The Little Things Matter

It could be the precision used in billiards, the precision required in the medical arena or demanded of space exploration, the little things in precision machining matter. Reaching out to an OEM will mean getting that kind of precision for your parts, the parts that make you tools accurate, your motors run perfectly or that enhance your efficiency and production. A little part on an assembly line can stop everything. Small parts in a motor that aren’t perfectly calibrated will reduce efficiency and increase cost by creating wear or causing the engine to work harder than it should. Businesses and organizations everywhere and from every industry rely on parts to fix, replace, upgrade or improve their tools, their motors, their operations and in the end, their business. It’s the little things.

From ball racks to perfectly measured calipers, small factors like calibration and tolerance range measurements determine if a part works and how well it works. Working with an original equipment manufacturer helps companies to not only get parts that work but parts that work properly and well. When companies can operate, run and work at optimal levels, how big do those little things become?

The OEM Advantage for Tomorrow

Keeping your business and your operations running smoothly today also means being prepared for tomorrow and the future. With upgrades to equipment and tools and the need for companies to continually upgrade and keep up with competition, the benefits of working with an OEM go far beyond the here and now. An OEM will always have an advantage when changes or improvements are made or needed to existing parts because they have the original plans, molds, designs, and measurement. This simply results in being able to more accurately adjust or update parts to meet whatever changes are needed. This benefits those who are using OEMs by getting faster updates to parts, by having more accurate adjustments or changes made and by receiving those parts sooner.

People choose to work with an OEM because of their quality, expertise and the relationship they forge. Having a partner who understands what your business does, what it needs, and with the tools to help is an advantage of working with an original equipment manufacturer – not just today but for the future too. There is a place for aftermarket parts but the front of the pack is reserved for OEM parts. 

Where is your company at in the race and how can the OEM difference make a difference for you?

DIgital marketing technology concept. Internet. Online. Search Engine Optimisation. SEO. SMM. Advertising.

Best Ways to Promote Your Small Manufacturing Business Online

Having a strong online presence is important for every company, including those in the Denver OEM Manufacturing industry. Promoting your manufacturing business online needs to tie into your overall marketing strategy.

It’s important to remember that OEM manufacturing marketing is about your audience and not about you. Many business owners and executives tend to think about the engineering or product side of the business and think about features and products, instead of thinking about results and outcomes. In order to have a successful online marketing strategy, and a successful marketing strategy in general, you need to figure out your “why.” Why should your customers care about your business? Why is your business the one a customer should pick over the others? It’s not what you make, but it is often tied into what the product can deliver.

Once you have figured out your “why,” you need to figure out your “who.” Ask yourself who really wants the why of the business. Is there a segment or customer type that is the most profitable for you, or a customer type that is the best to work for? Do you know what they really want? What do they search for online? At what point in the buyer journey do they reach out to the sales team? Have you taken the time to talk to your existing customers and asked these questions? Do you know why prospects didn’t buy from you? Getting the answers to these questions can help you narrow down your target audience and really focus your online marketing efforts. For online marketing, it can be especially important to figure out what the potential customers are searching for online and the buyer journey as a whole. This way, you can utilize many different online channels to not only create leads, but also help customers along the way to get them to buy from you.

Social Media

Social media is one of the best ways to engage with customers in the OEM Manufacturing industry. It can also help you get more leads and make personal connections with other fellow industry professionals. By sharing well curated content on Twitter and LinkedIn, you can help establish yourself as an industry leader. If you interact with your customers, then you could be in the position to be a go-to source for tips and information. This will help you gain followers, as well as generate leads. Not only is social media an important tool to connect with purchasing managers, but you can also utilize it on the paid side.

Paid Social Media Advertising

Paid social media advertising can also help you boost brand awareness, since ads can be targeted to specific users. You can target ads based on people’s search and browsing history. However, you don’t have to have any prior connections with people that you want to target with your ads. If their profile will match up with the messaging and target parameters you have set, then your ad can show up in the news feed or as sponsored content.

Search Engine Optimization

If you have a website, you need to be optimizing for the search engines. You need to figure out what your target audience is searching for and use that to your advantage. For example, if a customer is searching the phrase “OEM Manufacturing in Colorado,” you need to have that phrase on your website in order for them to find you. You can add these phrases to your website by including it in title tags, meta descriptions, and in the content on the website. Be careful to not overly spam your website with too many keywords, which will have the opposite effective. The questions you ask yourself about your target audience and customer are important because this helps you understand what they are searching for and what keywords are going to be the most beneficial.

Pay Per Click Advertising

Pay per click advertising, or PPC, works by charging businesses a fee each time someone clicks on their ad. This is a way for business to essentially buy site visits and it can be very effective for getting leads and traffic. Companies can choose to have their ads appear in search engines alongside organic results. A lot of research has shown that users will click on paid search ads more often than other forms of advertising. If the advertisement is directly related to what people are searching, then people don’t mind advertisements. Starting a PPC campaign can take some trial and error to see what people are searching for. If you are going to use Google Adwords, the platform makes it easy to get started and businesses can flesh out a more targeted campaign based on where and when they want to advertise, and work on selecting the right keywords. Not only can businesses focus on keywords, but they can also add in negative keywords, which tell the search engine when not to display the ad. Some keywords cost more than others, but PPC campaigns can be customizable for different budgets and, with the combination of the right keywords, can be very effective for small businesses.

Email Marketing

Email marketing works for new customers and is a way to nurture and create bonds with current customers. Lists can be segmented so customers receive the content that is most important for them. Procurement managers and design engineers can receive different emails, and it allows you to target different people when they are in different stages of the buying process. Oftentimes businesses can receive email addresses at trade shows or on a website conversion page and not do enough with these addresses. With a proper email marketing campaign, you can keep these customers engaged with industry specific content. With advanced email marketing software, you can track emails and do A/B testing, in order to determine which strategies are more effective, and continue to tweak your messaging to get the most out of it.

Business Listings

There are a number of directories and online platforms that will allow you to list your business to attract leads. Since there are many niche OEM manufacturing websites, it’s necessary to find the ones that are most relevant to your target audience and list your business on those.

Creating content for all of these channels can be a challenge. It’s important to humanize the brand and it can be used as a way to edge out the competition. Many customers have seen a lot of corporate OEM manufacturing websites that are cold and want some value and conversation. Have content that will engage with customers, such as a Meet the Team page, and have company leaders share stories about why they are passionate about manufacturing.