Tag : customers

US Manufacturing

7 Reasons Why US Manufacturing is Important

Considering the current scolding regarding the importance of the US manufacturing industry, there have been critics who have tried to discredit the benefits associated with manufacturing in the current transformational age. However, their arguments are not right considering these seven benefits associated with US manufacturing.

Manufacturing enables Creation of Strong Middle-class Jobs.

Regardless of the claims from critics that manufacturing jobs are unpleasant, they, in fact, have not been to a modern machine shop as these offer a good work environment and a dependable source of income for many American families. Furthermore, most of them come with irresistible perks such as good health insurance, 401k plans and short term disability for its employees. Also, despite the fact that all jobs are good depending on personal preferences, some higher positions even pay up to $80,000-$100,000+ per year!

Manufacturing Creates Jobs

With a relatively high unemployment rate particularly among the youth, expansion of the US manufacturing industry has gone a long way in providing the much-needed jobs. Now, trade schools offer a 2-4 year education in Precision Machining. This is a good starting point if you are interested in manufacturing and machining. Unlike other positions that require high qualifications, entry level manufacturing jobs do not require such specialized skills and can absorb anyone willing to learn (although some schooling is a plus and will help the employee move up in the company). With schooling and on the job training, anyone with a passion in manufacturing can fit into the industry.

Manufacturing creates National Wealth

Buying and consuming imported goods will only make the country poorer since there will be no foreign income. However, by manufacturing products which can be sold locally and internationally, the nation’s economy becomes stronger since there will be foreign cash.

Factories/ Machine Shops are now Safer than before

The current American factories are very safe now and those interested in the industry should not be worried to work in this type of setting. Rarely are their incidences of safety breach or accidents with proper training and shop safety. Also, with the recent embracement of the worker safety policy countrywide, the possible safety incidences are continually being suppressed.

U.S. Industries are very clean

Compared to other countries where waste products are directed in rivers and other water bodies, American factories a very clean and are even getting cleaner. The waste produced in US manufacturing industries is treated and recycled to ensure that it does not harm the environment. As such, the world will be a healthier place if people bought more goods from the U.S. compared to other countries.

Workers with good jobs are healthy

Jobs in the US manufacturing industry are in most cases physically taxing. Whereas this may be seen as a negative, it is, in fact, good for the employee’s health as working in manufacturing also doubles up as exercise. Machinists are on their feet all day, constantly moving around. As a result, earning money and remaining healthy go hand in hand.

Manufacturing research leads to creative ideas

The US manufacturing industry contributes to approximately 75% of the private sector development and research. The mind-blowing innovations from the U.S. manufacturers keep the country competitive in the global platform hence making it an economic powerhouse.

In a nutshell, if taken alone, the manufacturing industry is the ninth largest economy in the world. As such, critics need to reevaluate their stand about the U.S. manufacturing industry.

manufacturing companies

How to find new customers in the manufacturing industry

Currently, there are so many manufacturing companies which mean there is bound to be competition for whichever products you produce. Does that mean you exit the manufacturing industry? No. It merely means you need to act smart when targeting customers. You have to keep in mind that your customers are always right.

So, how do you find new customers in the manufacturing industry? Here are a few tips which you can use to drive customers to your manufacturing companies.

Focus on Current Customers

The best way to get customers is through referral. But how do you get referrals? By focusing on your current customers. Once you get a customer, do everything you can to make him or her satisfied. Serve them with the best products in the market regarding quality. Make sure your employees can relate to the customers such that they would be willing to come back to the same shop the next time a need arises.

Once the customer is satisfied, you can relax knowing that he or she will tell other people about your business. And in that way, you will get more customers.

Research Customers

Most are the times when we research the market to know what is in demand and what is not. However, that should not be a priority. What is essential is to know customers. Even if customers are in the same industry, they always have different needs. Focus on their needs, their projects and their purchase criteria. Try to keep relationships by knowing why some customers stopped coming to your shop and why others keep coming back.

With that, you can know where you are going right and where you are going wrong and thus improve your sales strategy. In the end, you will attract more customers.

Improve your social media presence

We are living in a technological era where everything is done online. That means the best way to get customers is going online. Make use of the social media platform by posting your products and blogs on your company. In that way, more people will know about you, and ultimately, people will contact you, and that is a chance to sell your products and to make new clients.

Optimize your website

Your website should tell people who you are. Also, it should be appealing, mobile friendly and easy to use. In that way, people can access your products and your team. However, for your website to be recognized by many people, it has to be highly ranked by search engines. Therefore, the first step should be to optimize your website such that it is among the top-ranked on the internet.

Compete on scope

When looking to increase sales, it is easy to focus on the scale other than scope. But to get more customers, supply customers with what they want and not necessarily what you are making. You can partner with other manufacturing companies who will use your brand to produce different products. In that way, you can get what your customers need from such companies even if you don’t gain so much. In the end, what people see is the brand, and so, next time they need something they will come to you.

Make your customers your priority, and you will get new customers every day.